University guidance counselors at a MIS play a pivotal role in shaping students' futures by providing comprehensive support and tailored advice throughout the university application process. They are integral to helping students navigate the complex landscape of higher education and ensuring they make informed decisions aligned with their aspirations and capabilities.

The primary function of university guidance counselors is to offer personalised counseling that addresses each student's unique strengths, interests, and goals. They help students identify suitable universities and programmes worldwide, ensuring that each choice aligns with the student's academic achievements and personal aspirations. This individualised approach helps students find the best fit, increasing their chances of success and satisfaction in higher education.

Guidance counselors also provide essential support in understanding and meeting the varied requirements of different universities and countries. They assist with the preparation of application materials, including personal statements, essays, and recommendation letters, ensuring these documents effectively showcase the students' potential.

In addition to application guidance, counselors play a critical role in preparing students for the transition to university life. They offer workshops and resources on skills such as time management, independent living, and academic expectations, which are crucial for success in higher education. This preparation helps students adapt more easily to their new environments, reducing the stress associated with this significant life change.

Furthermore, university guidance counselors are instrumental in fostering strong relationships with universities globally. Through these connections, they stay updated on the latest admissions trends and requirements, ensuring they provide the most current and relevant advice to students. These relationships can also open up opportunities for students, such as interviews, campus visits, and networking events.